Pirates Origins: Arthur The Pirate
By: Adam Pasquale Jr.
February 26, 2021
The Massachusetts Pirates are fortunate enough to have a beloved fanbase that supports the team through thick and thin. With a recognizable color scheme and a catchy team name, the Pirates have had a lot of success marketing themselves and making their presence known around the New England area.
However, the key pioneer in the marketing scheme for the organization is the mascot, Arthur The Pirate. Arthur can be found at home games and at many community events, including school visits, parades, celebrations, fan events, and much more! He also has his own Facebook (Arthur The Pirate) and Instagram (@arthur_the_pirate) social media accounts. Above all, Arthur enjoys serving his community.
In 2018, Arthur was awarded the NAL’s Best Mascot in his first season representing the team. The idea of the mascot originated shortly after Jawad Yatim, the founder and co-owner of the Pirates, started the team. He wanted a mascot that people would recognize and that would draw more attention to the Pirates. Some of the original mascot names discussed were “Pat and Peter The Pirate”, until a former employee mentioned the name Arthur. His idea behind the new name was that he wanted fans to be able to chant the name with ease as well as connecting it back to the Pirates classic “Argh!” chant. Sound it out with me, “Arrr-thur.”
On game days, Arthur is busy greeting fans and showing his best support for the team. Yatim spoke with masspiratesfootball.com for this article and understands the importance of having a strong relationship with the fans and is excited for the future between Arthur and Pirates faithful.
“I want Arthur to be someone that people want to take a photo with, someone you can introduce to your family, and someone who gets the crowd going. I want him to interact with the fans and be a familiar face that you see around the team and at the games. I want him to be the mascot that people embrace and can create a connection with the fans.”
With the 2021 season being the first year the Pirates will compete in the IFL, Arthur has new competition with other mascots in the league. Yatim is confident that the former Mascot of the Year winner will be at the top of the list of the best mascots in the IFL by the end of the season.
“I think Arthur will certainly be one of the best mascots in the IFL. He has proven in the past that he has the ability to fire up a crowd and get fans engaged,” mentions Yatim. “He is going to have to show up and perform this year, just like the rest of us. I think he has a legitimate shot at another Mascot of the Year award and we all hope he can get it again.”
Looking into the future, Yatim would like to incorporate more engagement with Arthur on game days. From Mascot races at halftime to more in-depth meet and greets, the organization looks to leave nothing on the table for the 2021 campaign.
“I think it would be really cool to start some kind of show for Arthur at halftimes of our games. Perhaps even a mascot flag football game with some young fans. That would be a great way to interact with our fanbase. We have a bunch of ideas on the table and we are extremely excited for Arthur’s future.”
To see Arthur in action, please visit masspiratesfootball.com or call (508) 452-6277 to secure your seats today!
The Massachusetts Pirates are members of the Indoor Football League (IFL). The Pirates play all home games at the DCU Center located at 50 Foster St. Worcester, MA. 01608. For more information on the Massachusetts Pirates please call (508) 452-MASS (6277), email email@example.com or visit http://www.masspiratesfootball.com. Single-game tickets will be available soon at ticketmaster.com or the DCU Center Box Office. For season, half-season, luxury, or group ticket packages please call 508-452-MASS (6277). Follow the Pirates on Facebook via Facebook.com/MAPirates, Instagram @mass.pirates, and Twitter @mass_pirates. #GetHooked #AllAboard