Massachusetts Pirates and BodyArmor Supplying COVID-19 Frontliners at UMass Memorial – Marlborough Hospital

By: Sam Gordon

The Massachusetts Pirates sailed to UMass Memorial Hospital in Marlborough to join forces with partner/sponsor BodyArmor to provide refreshments to hospital workers performing the free coronavirus testing at the hospital.

Director of Marketing Jesse Heninger is ecstatic about being able to help out local hospitals combat the COVID-19 pandemic with business partners like BodyArmor.

“Being part of a professional football franchise means more than gamedays and fan experience. Having the ability to team up with BodyArmor to provide hydration to dozens of hospital employees performing vital Covid-19 testing is something franchises like ours need to do to pull our own weight and do what we can during this horrible pandemic.”

Offensive lineman Wilson Bell was happy to go out into the community and represent the Pirates even though he has not played a snap just yet.

“It feels good man because it shows that it’s bigger than a team and is more about the community,” Bell said. “Of course you want the fans and people cheering in the stands, but what the Pirates do in the community showed me a lot and I’m glad to be a part of the organization.

Assistant Director of Marketing and Director of Group Sales Adrian Figueroa voiced his enthusiasm towards the team staying active in the community even with no football.

“With the current standstill to our 2020 season, it was imperative for us to hit the ground running and start searching for local organizations and events to partner with during this time,” Figueroa said. “The Pirates organization recognizes the importance of servant-leadership, and it’s one of the main reasons I love coming to work everyday. To be able to connect local hospitals and organizations, such as UMass Memorial with one of our sponsors, like BodyArmor, creates such a great feeling. A feeling, we as an organization, plan on continuing to pursue daily, as we become active members of communities all across Massachusetts. “

The Vice President of Development, Marketing and Communications Ellen Carlucci expressed gratitude to both BodyArmor and the Massachusetts Pirates.

“UMass Memorial – Marlborough Hospital is deeply grateful for the donation of Body Armor Sports drinks from Body Armor and the Massachusetts Pirates,” Carlucci said. “The drinks will help hydrate and quench the thirst of our frontline caregivers who are working outside in our Covid-19 testing tent. Each day, we are testing hundreds of patients in our drive through testing tent. Our caregivers who have been working outside in the hot weather will truly benefit from having cold Body Armor Sports Drinks.”

Team president and general manager Jawad Yatim who attended the event, felt honored to help those putting themselves on the line everyday.

“We are just glad we can help, events like this one are enjoyable for the whole organization and BodyArmor deserves as much credit as we do,” Yatim said. “It’s a pleasure to be partnered with them and we certainly have to thank UMass Marlborough for giving us the opportunity to come by. Looking forward to more events like this in the future.”

The Pirates play all home games at the DCU Center located at 50 Foster St. Worcester, MA, 01608. For more information on the Massachusetts Pirates please call (508) 452-MASS (6277), email or visit Follow the Pirates on Facebook, at, on Instagram @mass.pirates, as well as on Twitter @mass_pirates.